Students comparing four consultants at once — the site had to answer more and ask less.
+64%
Verified leads per month
Phone-verified, not raw form fills
Under 15 min
Automated first response
Was next working day
5
Destination guides
Country pages with cost and process detail
-22%
Cost per verified lead
After campaign restructure
Studies in Overseas advises students applying to universities abroad, a market where prospects contact several consultants in one evening and judge each on credibility. Their old presence gave no destination or process detail and no structured way to follow up, so leads leaked between the form and the first counselling call. We rebuilt the site around destinations and process, and paired it with Google and Meta campaigns feeding a proper lead flow.
The gaps in Studies in Overseas (SIO)'s setup before the project started — and what they were costing.
Studying abroad involves years and a large amount of family money. The old site made claims but showed no destination detail, no process explanation and no evidence of placements — while competitors did. Students shortlisted elsewhere.
Enquiries arrived by email and were followed up whenever someone got to them, often the next working day. Students who had contacted four consultants that evening had already started conversations with two by then.
Ads were judged on form fills, so budget flowed to cheap clicks from people browsing rather than applying. The counselling team spent its day on leads that were never going to convert.
Each phase closed before the next one opened, so nothing was rebuilt twice.
With the counselling team we defined a qualified student: intended intake, destination preference, academic background and budget awareness. That definition became the campaign optimisation target instead of raw form volume.
Country guides covering universities, indicative costs, visa process and intakes, plus a plain explanation of how SIO's own process works from first counselling to departure. This is the content that gets a consultant shortlisted.
A UX-led WordPress build where a student picks a destination, reads the process, sees costs, then enquires — with forms capturing intake, destination and qualification so the counsellor opens the call already informed.
Google search for destination and intake queries, Meta lead-gen for earlier-stage students, both optimised toward verified leads. Automated acknowledgement and counselling scheduling went out within minutes of a submission.
Universities, indicative costs, visa steps and intake calendars per country — the detail a student uses to judge whether a consultant knows the market.
Automated acknowledgement and scheduling within fifteen minutes, so SIO is the first real conversation of the four the student started.
Optimisation targets phone-verified students with an intake and destination, which cut cost per verified lead by about 22% even as volume rose.
Every tool here was picked for a reason — speed, reporting, or one less manual step.
Destination and course content the SIO team updates each intake
Landing pages per destination and campaign
Custom lead capture, routing and verification hooks
Destination and intake search intent
Earlier-stage students with in-platform forms
Conversion and verified-lead event tracking
Instant acknowledgement and counselling reminders
Which destinations and pages produce verified leads
The part that matters: what the business could do afterwards that it could not do before.
Fifteen-minute automated response replaced next-day follow-up, which in a category where students contact several consultants at once is often the whole difference.
Optimising campaigns toward verified leads means the day is spent on applicants rather than on browsers, which lifted conversion from enquiry to counselling enrolment.
Because destination costs and process are published, students who enquire have already accepted the realities — the counselling call starts at university shortlisting instead of at basics.
| Measure | Before | After |
|---|---|---|
| First response time | Next working day | Under 15 minutes, automated |
| Verified leads per month | Baseline | +64% |
| Cost per verified lead | Baseline | -22% |
| Campaign optimisation target | Raw form fills | Phone-verified students |
“Speed changed everything. Students talk to whoever calls first, and now that is usually us.”
Built a UX-led WordPress website with destination guides covering universities, costs, visa process and intakes, a clear explanation of the counselling process, and lead capture recording intake and destination — then ran Google PPC and Meta lead-gen optimised toward verified leads, with automated acknowledgement and scheduling.
Form volume is easy to buy and mostly wastes counsellor time. Optimising toward students who verify by phone with a real intake and destination reduced the cost per usable lead by around 22% and made the counselling team's day productive.
It is close to decisive. Students typically contact several consultants in one sitting and engage seriously with the first one or two who respond. Moving from next-day to under fifteen minutes was the single highest-impact change in this project.
Yes. Destinations, intakes and campaign structure are built per consultancy, but the pattern — credibility content, instant response, campaigns optimised on verified leads — is the same one we deploy across education clients.
EducationGlobal Technical Institute ran admissions on paper files and scattered Excel sheets. Enquiries, counselling notes, documents and fee records lived in different places, so nobody could say where an applicant stood or how the institute was performing without hours of manual checking.
We built a custom CRM that holds the entire admission journey in one system — enquiry capture, counselling stages, document uploads and follow-up reminders — paired with a fast Next.js website. An advanced reporting layer sits on top, breaking down admissions, course-wise intake and fee collection. Staff stopped rebuilding the same data by hand, every applicant is traceable at a glance, and management can analyse admissions and revenue from live reports instead of guesswork.
Travel & AdventureGlacier Treks & Adventure needed a fast, modern website to showcase trek packages and convert interested travelers into bookings. Their earlier platform was slow and did not effectively highlight routes, itineraries, or booking details.
A dynamic Next.js website improved loading speed, visuals, and navigation so users could browse treks effortlessly. Clear itineraries, photography, and inquiry paths strengthened the experience. Engagement improved, booking requests increased, and the brand is now positioned as a reliable trekking service provider.
EducationSEI Educational Trust needed a streamlined digital system to manage student inquiries and present their courses professionally. Their previous setup lacked speed, structure, and proper lead management.
A high-performance Next.js website improved navigation, course discovery, and the application flow. A custom CRM automated lead tracking, counseling stages, document uploads, and follow-up reminders. The integration reduced manual workload, increased response speed, and created a smooth end-to-end admission journey — resulting in more completed applications and improved enrollment efficiency.
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