Course enquiries stopped falling through the gap between the website and the counselling desk.
Same day
First response to enquiries
Was often 2-3 days
0
Enquiries without an owner
Auto-assigned on capture
+31%
Completed applications
Compared with the previous intake
~5 hrs
Weekly admin time saved
Across the counselling desk
SEI Educational Trust runs vocational and skill-development courses with intakes throughout the year. Enquiries came in from a slow website, phone calls and walk-ins, and were tracked in whatever the counsellor on duty preferred. We rebuilt the site in Next.js and put a custom CRM behind it, so an enquiry is captured, assigned and followed up automatically rather than depending on who remembered it.
The gaps in SEI Educational Trust's setup before the project started — and what they were costing.
Website forms went to an inbox, calls went into a register and walk-ins went onto paper. Whoever picked up the enquiry owned it informally, and when that person was busy or off, the enquiry waited — sometimes two or three days, by which point a student researching several institutes had already committed elsewhere.
The old site listed course names without the detail that actually drives an application — duration, eligibility, fee structure, what the course leads to. Prospective students called to ask the basics, which turned the counselling desk into an information line.
Nobody could say how many enquiries were sitting at counselling versus document stage, or which course was pulling interest this month. Intake planning ran on impressions rather than counts.
Each phase closed before the next one opened, so nothing was rebuilt twice.
We followed a month of enquiries backwards from admission to first contact. The losses clustered in two places: the delay before the first reply, and the gap between counselling and document submission where nobody was chasing.
One page per course with duration, eligibility, fee structure, syllabus outline and outcomes, so the site answers the questions the desk was answering by phone. Enquiry forms were placed on the course pages themselves, capturing which course the student is asking about.
Website forms write directly into the CRM; phone and walk-in enquiries are entered on the same screen. Each enquiry is auto-assigned to a counsellor with a first-response timer, then moves through counselling, document collection and admission stages with reminders at each step.
We stayed through the first intake cycle, watched which reminders were being ignored, and cut the ones that were noise. Reporting was tightened around what the trust actually reviews — enquiries by course, stage-wise pipeline and conversion by counsellor.
Whatever the source — form, call or walk-in — the enquiry lands in one pipeline with a counsellor attached and a response clock running. Nothing sits in an inbox waiting to be noticed.
Duration, eligibility, fees and outcomes are on the page, so the students who call are calling to apply rather than to ask what the course is.
Counselling follow-ups and document reminders fire automatically, including WhatsApp nudges for pending paperwork — the stage where applications used to quietly stall.
Every tool here was picked for a reason — speed, reporting, or one less manual step.
Fast, server-rendered course pages that index well
Shared course, faculty and enquiry components
One typed course model behind pages and forms
Responsive layouts without a heavy theme
API behind lead capture and stage movement
Students, stages, documents and follow-ups in one relational store
Document and counselling reminders students actually see
Reproducible deployments across staging and production
Which course pages generate enquiries
The part that matters: what the business could do afterwards that it could not do before.
First replies now go out the same day because assignment and reminders are automatic — not because someone was diligent that week.
With course details answered on the site and follow-ups scheduled by the CRM, counsellors spend their day on conversations that lead to admissions instead of on record-keeping and repeat explanations.
Enquiries by course, stage-wise pipeline and conversion by counsellor are visible during the intake, so the trust can push a struggling course while there is still time to fill it.
| Measure | Before | After |
|---|---|---|
| First response time | Often 2-3 days | Same day |
| Enquiry ownership | Informal, whoever picked up | Auto-assigned on capture |
| Document follow-up | Manual, frequently missed | Scheduled reminders |
| Completed applications | Baseline intake | +31% next intake |
“Earlier we found out about a missed enquiry when the student joined somewhere else. Now the follow-up happens whether or not anyone remembers it.”
A Next.js website with detailed course pages and course-aware enquiry forms, plus a custom CRM handling lead capture from every source, auto-assignment, counselling stages, document uploads and automated follow-up reminders including WhatsApp.
Around 11 weeks — two weeks tracing where enquiries were being lost, two on course content structure, six on the website and CRM build, and one on migration and training, followed by support through the first full intake cycle.
Yes. They are entered into the same pipeline as website enquiries, so the funnel reflects all admissions activity rather than only the online share.
Yes. Course structure, eligibility rules and fee models are mapped per institute, but the underlying system — capture, assignment, stage pipeline, reminders and reporting — is the same one we deploy for education clients.
EducationGlobal Technical Institute ran admissions on paper files and scattered Excel sheets. Enquiries, counselling notes, documents and fee records lived in different places, so nobody could say where an applicant stood or how the institute was performing without hours of manual checking.
We built a custom CRM that holds the entire admission journey in one system — enquiry capture, counselling stages, document uploads and follow-up reminders — paired with a fast Next.js website. An advanced reporting layer sits on top, breaking down admissions, course-wise intake and fee collection. Staff stopped rebuilding the same data by hand, every applicant is traceable at a glance, and management can analyse admissions and revenue from live reports instead of guesswork.
Travel & AdventureGlacier Treks & Adventure needed a fast, modern website to showcase trek packages and convert interested travelers into bookings. Their earlier platform was slow and did not effectively highlight routes, itineraries, or booking details.
A dynamic Next.js website improved loading speed, visuals, and navigation so users could browse treks effortlessly. Clear itineraries, photography, and inquiry paths strengthened the experience. Engagement improved, booking requests increased, and the brand is now positioned as a reliable trekking service provider.
Crm & AutomationSales teams lose leads between platforms. Enquiries arrive from Facebook lead ads, JustDial and website forms, then get copied into spreadsheets — while quotations, invoices, meetings and follow-ups live in separate tools. Nobody can see the real pipeline, and companies running multiple brands or teams have no single place to compare performance.
Omm CRM pulls every lead in automatically through Facebook, JustDial and an API that connects any custom website form, then moves it through a visual sales pipeline. Client management, task management, meeting scheduling, quotation generation and invoice generation all sit in the same system, with multi-company and multi-team support so each unit works separately while management sees everything. An analytics dashboard tracks conversion, sales performance by team member and revenue trends in real time. No enquiry is lost in transit, quotes and invoices go out without switching tools, and owners can measure sales performance company by company and rep by rep from one dashboard instead of chasing weekly reports.
Tell us what is slowing the business down. We will map the fix before you commit to anything.
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