Impossible to evaluate
A company outsourcing housekeeping or security is letting a vendor's staff into its premises. Without service detail, staffing model, compliance information or client evidence online, PS could not even reach a shortlist.
PS Hospitality Services
Facility management is a trust purchase — a business hands over its premises and its staff.
- Industry
- Facility Management
- Services
- 3 delivered
- Live site
- pshospitalityservices.com
- Business Website
- Trust Elements
- PPC
pshospitalityservices.com
+3.1x
Qualified enquiries per month
Six months after launch
6
Service pages
Housekeeping, security, staffing and more
1 in 4
Enquiries reaching site survey
The real step before a contract
Under 24 hrs
Response commitment
Stated on the site and met
Overview
What PS Hospitality Services came to us with
PS Hospitality Services provides facility management and hospitality staffing to businesses. Clients hand over housekeeping, security and support staffing for their own premises, so credibility decides the contract. With almost no digital presence, PS could not be evaluated at all by anyone who had not already met them. We built a structured business website with the proof points a facility contract requires, then ran PPC against high-intent searches.
The Problem
What was actually broken
The gaps in PS Hospitality Services's setup before the project started — and what they were costing.
Services were unclear
Facility management covers very different scopes — daily housekeeping, security deployment, event staffing, pantry management. A single generic description left prospects unsure whether their requirement was covered.
Every lead was personally generated
New business came from the founder's network alone. Nothing was arriving inbound, so growth was capped by how many meetings one person could hold.
Our Approach
How we worked through it
Each phase closed before the next one opened, so nothing was rebuilt twice.
Listed what a client checks before signing
Week 1Staff verification and training, supervision structure, compliance and statutory coverage, replacement guarantees, and evidence of similar sites handled. That checklist became the site structure rather than a marketing narrative.
Split the services properly
Week 2-3A page per service with scope, staffing model, supervision and typical deployment, so a prospect can confirm their exact requirement is handled instead of inferring it.
Built the site around credibility
Week 4-6Verification and training process, supervision structure, compliance handling and client sectors served, placed where a decision-maker looks — alongside an enquiry form capturing premises type, headcount and location.
Ran PPC on high-intent searches
Week 7-8 + ongoingCampaigns targeting businesses actively searching for facility management and housekeeping services in their area, landing on the matching service page, with conversion tracking through to site survey requests.
The Solution
What we built and shipped
A page per service, with scope stated
Housekeeping, security, staffing and support each explained with staffing model and supervision, so prospects self-qualify before enquiring.
Trust signals where they are looked for
Verification, training, supervision, compliance and sectors served — the facility-contract checklist, answered on the site.
Enquiries that can be surveyed
Premises type, headcount and location arrive with the enquiry, so PS can schedule a site survey rather than qualify by phone first.
- Steady high-intent leads
- Stronger conversions
- Clear service clarity
Technology
The stack behind the build
Every tool here was picked for a reason — speed, reporting, or one less manual step.
Website
WordPress
Service and credential content the team maintains
Elementor
Service and campaign landing pages in-house
PHP
Enquiry handling and routing by service type
Campaigns
Google Ads
High-intent local facility management searches
Google Tag Manager
Conversion tracking to survey requests
Google Analytics 4
Which services and areas produce enquiries
Follow-up
Fast acknowledgement and survey scheduling
The Impact
What changed for PS Hospitality Services
The part that matters: what the business could do afterwards that it could not do before.
Growth stopped depending on one person
Inbound enquiries now arrive without the founder generating each one, which raises the ceiling on how fast the business can take on new sites.
PS gets shortlisted by companies that never met them
Published credentials let a decision-maker evaluate the company cold — the step that was previously impossible.
Enquiries convert further down the funnel
About one in four enquiries now reaches a site survey, because the prospect has already confirmed scope and credentials before making contact.
| Measure | Before | After |
|---|---|---|
| Service information | One generic description | Six detailed service pages |
| Credibility evidence | None published | Verification, training, compliance, sectors |
| Qualified enquiries | Founder network only | About 3.1x per month |
| Enquiry to site survey | Not tracked | About 1 in 4 |
“Companies that had never heard of us now call after reading the site. Earlier every contract started with a personal introduction.”
FAQ
Questions people ask about this project
What did Omm Digital Solution do for PS Hospitality Services?
Built a structured business website with a page per service covering scope, staffing model and supervision, published the credibility evidence a facility contract requires — verification, training, compliance and sectors served — and ran PPC targeting businesses searching for facility management, with tracking through to site survey requests.
Why do trust signals matter so much in this industry?
Because the client is admitting a vendor's staff into its own premises. Verification, training, supervision and compliance are the questions asked before price. A site that leaves them unanswered does not get shortlisted, whatever it spends on advertising.
How is enquiry quality measured?
By whether an enquiry reaches a site survey, which is the real step before a contract — not by form fills. Around one in four now gets there, and campaigns are optimised against that.
Can you do this for another B2B service business?
Yes. Any service where the client is trusting a vendor with premises, staff or data needs the same treatment: publish what buyers verify, split services so prospects self-qualify, then buy traffic against high-intent searches.
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